With the advent of social media, our start-up is focusing our apparel as a movement that represent positive trending wear. They say you have to see a statement 7 times before it sync in. Our movements goal is to have 60% of people wearing Zero Casualtees by 2020. We’re also committing one dollar for each shirt sold to programs that support non-violence. We’ll establish a nonprofit entity to handle the funds. We want to change the benchmark in the apparel industry. Cause-related marketing for environmental issues is a growing concept, and there’s growing concern about violence in the world.
Nothing is trending more than random acts of violence in the world. Our quality brand of apparel can begin a movement that can turn the tide of history. We have dedicated ourselves to the pursuit of a world that will bring clarity to a non-violent society with our line of positive apparel. Our apparel is about bringing communities together for something other than a funeral.